William Hill focus on football with EPIC TV campaign

The well-known betting company release a new UK TV campaign to coincide with the start of Premier League season

William Hill’s new integrated 360 campaign EPIC campaign

With a new advertisement which was filmed at QPR’s football stadium, the brothers Nico and Michel Arribehaute introduced William Hill’s new UK TV campaign that celebrates “the close bonds of friends and memories they make through their shared passion for football.” The hero TV AD went live on ITV during the pre-game telecast of the Community Shield game between Liverpool and Manchester City on 30th July which finished 3-1.

In continuation, a new advert featuring former England star Jermaine Jenas will also launch on Saturday.

Charlotte Emery, Chief Brand Officer at William Hill, said, “We want to be famous for football. And with the unprecedented football season ahead, featuring the first ever winter World Cup, and the huge growth in Women’s football thanks to the success of Women’s Euros in England, we’ve got new opportunities and unchartered waters.

Our new integrated 360 campaign EPIC transcends borders and is tailored for each of our international territories. We believe EPIC will help us demonstrate our passion for football to our current and potential customers – and help them understand our outstanding value proposition in the football space.”

William Hill’s non-US operations was recently taken over by another giant in the online gaming industry, 888 Holdings.

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